I began my role as a Content Creator for Bojangles in June 2022. When I joined the creative team, I went in knowing there was a vision to change and amplify our social media channels, specifically engagement on TikTok and our look on Instagram. During the past two years I have conceptualized and created new content, assisted in managing multiple platforms, and worked closely with our creative team, partners, and influencers to help grow and recreate the brands look. With content made that is now food focused, trend based, and interactive, this has resulted in overall growth and engagement on our channels. I have played a significant role in taking TikTok from 6k followers to currently at 182k in two years, and created a whole new look for the brands instagram.